General characteristics of social networks

The importance of a social identity

Social media are a sort of intangible substitute for the town squares, where everyone is free to express their opinion or just observe what happens in front of their eyes. Especially in such an active and lively context it is essential to be present and put yourself within everyone’s reach, encouraging collective chat. The first step is precisely to create a social identity and immediately afterwards you can begin to apply the appropriate strategies of web marketing .

Social Media Marketing and recommended activities

In the meantime, the main recommended activities to be pursued from a social media marketing perspective include:

Content marketing on blog
● Creation and functional management of the Facebook profile
● Creation and functional management of the Twitter profile
● Management and functional creation of the Instagram profile
● Creation and management of the YouTube channel

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